About Me
Hi. I'm Jasmin Guthmann.
Professional ° Athlete ° Author
I’m a strategist, storyteller, and seasoned executive operating at the intersection of business transformation and modern technology. As a Vice President and MACH Alliance board member, I help organizations cut through complexity and deliver real results - with clarity, creativity, and composable thinking.
I'm also an endurance athlete: 2× IRONMAN, 12× IRONMAN 70.3, and 2023 IRONMAN 70.3 World Championship finisher. The discipline, mental strength, and strategic focus I’ve developed in sport power everything I do - on stage, in business, and in life.
In April 2025, I published “If There Is a Will, There Is a Way” - a book about unlocking your potential by dropping the excuses and getting serious about what really matters. It’s the mindset I live by, and the one I coach others to embrace.
What I Offer
1:1 Coaching - Personalized coaching that blends business strategy, mindset work, and real-world experience to help you unlock momentum and lead with clarity.
Keynote Speaking - High-energy, insight-driven talks that cut through the noise and leave audiences inspired, informed, and ready to act.
Emceeing - Confident, engaging moderation for conferences and events, designed to create flow, connection, and lasting impact.
Why Work With Me?
I walk the talk - I’ve led global teams, survived transformation trenches, and crossed more finish lines than most would dare start.
Clarity meets action - My "True North" approach keeps you grounded in your values while building serious forward momentum.
Global-ready - Fluent in English and German, I work comfortably across borders, industries, and audiences.
You already have the will. Let's build the way.
Whether you're looking to lead better, live bolder, or communicate with impact - I'm here to help you go further. Let’s talk.

References
Here are a few things kind people have said after working with me:
"She's super knowledgable and fun to work with." - Partner Relationship Manager, Startup
"Jasmin is an All Star." - Strategic Partner Relationship Manager, SaaS Company
"We love your style of working; your personal approach to getting things done." - Co-Founder, PR Company
"It always feels like accelerating after talking with you." - Director, Creative Services, B2B SaaS Company
"Thank you so much for the great session. It really opened their eyes." - Senior Sales Director, EMEA, B2B SaaS Company
"Jasmin is really great at unblocking things." - Brand Strategist, B2B Tech
"Jasmin's remarks, feedback are always honest, short and clear, which really helped in making quick decisions and keeping momentum!" - Creative Lead, Digital Branding